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尼奧寵物25週年 首次登陸香港 Fashion Walk 

Writer's picture: LexemediaLexemedia

Neopets Nostalgia Extravaganza Takes Hong Kong by Storm in 25th Anniversary Pop-Up



「尼奧寵物」是一款虛擬寵物遊戲,首次登陸香港,並在銅鑼灣Fashion Walk展開了一個奇幻又令人感動的Y2K懷舊之旅,讓人重新回味童年時光。從2023年12月1日至2024年1月1日,在銅鑼灣百德新街、食街和Fashion Walk商場中庭的三個區域,將變身成夢幻的尼奧世界。展出了五隻首次亮相亞洲的大型尼奧寵物立體裝置,還有一個期間限定的精品店,出售限量版商品,帶給香港人重返童年的遊戲夥伴,喚起美好的遊戲時光,共享節日的快樂氛圍。

為了慶祝「尼奧寵物」的25週年,Fashion Walk特別設置了首個主題大型裝置和限定店。經典角色卡奇(Kacheek)和旋柔(Shoyru)在今年的聖誕節驚喜登場,與大家一起慶祝冬季的熱鬧時刻。在拍照留念之後,市民可以到繪畫區域展現無限的創意,創作屬於自己的尼奧寵物。此外,還設置了尼奧寵物香港期間限定店,販售多款周邊商品,包括25週年特別版的NeoHoods寵物帽和尼奧寵物時尚手機支架,供市民尋找自己喜愛的物品,將兒時的遊戲伴侶帶回家,共度溫馨時刻。活動期間,尼奧寵物還將在每個週末為大家送上主題氣球;另外,大家還可以在25週年限量版明信片上寫下節日祝福,並投進信箱,讓親朋好友感受到濃厚的聖誕儀式感。

此外,在百德新街還有四個打卡點,帶大家重回尼奧世界。轉過一個角落,就能遇到愛莎(Aisha)和旋柔(Shoyru)。從踏入金光閃閃的星形拱門開始,大家瞬間回到尼奧世界,重溫冒險的回憶。除了在超過兩米高的巨型聖誕禮盒佈置中體驗受歡迎的遊戲海西蹺蹺板,還可以在各個打卡點重新遇到卡奇(Kacheek)和另一個經典寵物酷爪虎(Kougra)。

此次活動還推出了限量版商品,將在Fashion Walk限時限量販售,讓「尼奧寵物」的無限魔力延續到家中。其中包括限量3,000份的25週年特別版NeoHoods寵物帽和共12款角色的尼奧寵物時尚手機支架,忠實的粉絲絕對不容錯過這些精品。


日期: 2023年12月1日至2024年1月1日

期間限定店營業時間: 每日上午11時半至晚上9時 

商場營業時間: 每日上午10時至晚上10時 

地點: Fashion Walk中庭


Source: Fashion walk


Neopets, the beloved virtual pet game that captured the hearts of millions around the world, is ushering in the holiday season with a whimsical Y2K nostalgia pop-up in the vibrant streets of Causeway Bay, Hong Kong. Celebrating its 25th anniversary, the Neopets pop-up store promises to transport fans to the enchanting world of Neopia, where iconic characters and limited-edition merchandise await.


Fashion Walk Atrium Delights:

From December 1 to January 1, 2024, the Fashion Walk Atrium will serve as the epicenter of the Neopets extravaganza. As visitors enter, they will be greeted by the playful waves of Kacheek and Shoyru, iconic Neopets characters suspended above the entrance. The atrium will feature designated drawing areas for creative expression, and visitors can choose their enchanting companions. Themed balloons, reminiscent of the game's magical universe, will be distributed every weekend, adding a festive touch. Additionally, guests can send their wishes on a 25th-anniversary limited edition postcard, commemorating a quarter-century of Neopian adventures.


Limited-Edition Merchandise on Paterson Street:

Paterson Street, a hub of excitement during the pop-up, will showcase a dazzling collection of limited edition Neopets merchandise. Neopian enthusiasts can lay their hands on coveted items such as the 25th-anniversary Neohoods and chic Neopets phone grips featuring 12 beloved characters. The street will be adorned with Instagrammable spots featuring characters like Aisha, Shoyru, Kacheek, and Kougra, creating a visual feast for fans and social media enthusiasts alike.


Food Street's Enchanting Jubjub:

Food Street will be transformed into a radiant spectacle with the presence of fan-favorite Neopets character Jubjub. Illuminated by vibrant Christmas lights, Jubjub stands as a symbol of joy, inviting visitors to capture the festive spirit with memorable selfies. Unlike its camera-shy counterparts, this Jubjub is ready for the spotlight.


Source: Gameplus hk


Words from the CEO:

Dominic Law, CEO of Neopets, expressed his excitement about collaborating with Fashion Walk in Hong Kong, marking the game's first foray into the Asia-Pacific region. Law emphasized the significance of Neopets in fostering strong connections over the past 24 years, particularly in Hong Kong. As Neopets celebrates its 25th anniversary, the aim is to build new bonds and create fun-filled memories for all ages.


Neopets' first-ever pop-up store in Hong Kong is a nostalgic journey for fans, offering a unique blend of immersive experiences, limited-edition merchandise, and the chance to relive cherished moments from the virtual world. As the iconic game celebrates its 25th anniversary, the pop-up promises to create new bonds and joyful memories, bringing the magic of Neopia to life in the heart of Causeway Bay.


Event Details:


Location: Fashion Walk Atrium, Causeway Bay

Dates: December 1, 2023, to January 1, 2024

Pop-Up Store Hours: 11:30 am – 9:00 pm daily

Fashion Walk Hours: 10:00 am – 10:00 pm daily


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